Animated videos are currently at the peak of their popularity, and the fields of design and architecture are no exception. Are you interested in learning about different types of 3D animation that can help you create unforgettable presentations, social media posts, and attractive advertisements? Then keep reading!
3D Animation for Designers, Architects and Development Companies: 5 Key Types
When it comes to captivating clients, designers, architects, and developers have a plethora of visual tools at their disposal. Among these tools, 3D animation takes the spotlight. This can be attributed to several factors. Firstly, videos have a better impact on Google rankings and social media. Secondly, many potential clients find it more convenient to receive information through videos and 3D animations rather than through images or text. In the field of architecture and real estate, 3D fly-through animation has gained popularity because it allows the demonstration of the future appearance of any project, even if it is still in the development stage. There are several types of 3D animation, and the VisEngine team is happy to assist you with any questions.
1. Exterior 3D Animation
3D exterior animation is a powerful tool for visualizing a future project. Unlike regular videos, CG animation doesn’t require the completion of work to create marketing materials and presentations. You can showcase the expected result earlier than the construction is completed. Additionally, 3D animation is not limited by seasons, weather, or lighting. This allows you to choose the best conditions to highlight the advantages of your project.
3D animation also allows for a comprehensive exploration of space, both literally and figuratively. In a single 3D video, you can effectively demonstrate the facade, interior courtyard, and surrounding area of a building, among other things. Compared to static images, 3D flythrough animation is a more dynamic and efficient form of visualizing a future project.
2. Interior 3D Animation
As the name suggests, interior animation is a type of 3D animation that showcases the interior space of a house, apartment, office, or any other room. It can be used for virtual tours of the space, showcasing different design options, and comparing the old and new looks of a room.
The main goal of interior animation is to show clients how their living space will look after the completion of construction or renovation. Interior animation allows for a detailed examination of every corner of the building, changing colors, materials, and furniture to determine the optimal design option. This type of animation can be useful for architects, designers, and construction firms as it allows for detailed planning and design considerations before starting construction or renovation. Additionally, interior animation creates a sense of presence, allowing potential clients to evaluate the spatial experience more thoroughly.
3. Mixed 3D Animation (Exterior & Interior)
Combining exterior and interior 3D animation in architecture allows for showcasing the project in its entirety, highlighting both its beauty and functionality. Using different scenarios, captivating visual stories can be created to assist in selling the project or presenting it. For example, the camera can start with an exterior shot of the building, showcasing all its details and advantages, and then enter the building to show the interior, allowing viewers to see its unique features. This enables the client to better understand the overall appearance of the project, as well as the individual parts of the building, such as rooms or corridors.
4. 3D Walkthrough Animation
Among the types of 3D animation, Walkthrough typically focuses on the interior. Although it may also showcase a glimpse of the building’s exterior. The camera in such videos is positioned at eye level, creating a sense that viewers are actually walking through the rooms.
This type of animation is particularly useful for presenting house renovation projects. In this case, homeowners are already familiar with the exterior appearance, so there’s no need to emphasize it. Walkthrough allows them to explore every significant detail of the interior design, as it enables viewers to move along corridors and go through rooms.
This animation style can also be beneficial for visualizing spaces, such as hotels or spa centers, where guests may want to peek into rooms or relaxation areas before making a reservation. Walkthrough creates a realistic atmosphere that helps viewers sense the space and maintains their emotional connection to the project.
5. 3D Flythrough Animation
Flythrough animation is a highly effective way to showcase architectural design and surroundings simultaneously. In this type of 3D animation, the camera initially shows the building from a distance, focusing on what surrounds it. It can be particularly useful for large-scale projects where the building’s exterior and landscape are equally important as its interior design. Flythrough animation can help potential clients envision how the project will look in the context of its surroundings, aiding them in making investment, purchase, or rental decisions. Additionally, this animation type can be used to create virtual tours of a house or complex, which can be valuable for marketing purposes.
Utilizing 3D animation in all of these areas is a highly effective tool for attracting clients and showcasing a product or project in the most favorable light. All types of 3D animation can be powerful resources for architects and development companies. If you’re looking to showcase the exterior design, highlight interior details, or attract potential clients to explore the surroundings, 3D animation proves to be a valuable tool.
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