3D Visualization in the field of architecture is not just gaining popularity, it has long been an integral part of marketing strategies. Having established itself as a reliable tool for sales among digital materials, CGI continues to develop as a new, more effective way of real estate presenting.
4 Types of Indispensable CGI for Designers, Realtors and Property Developers
Nowadays, winning and retaining a customer is not an easy task. Interior design and real estate are no exception. Every effort should be made to attract the attention of a customer oversaturated with information. And the first thing to do is to stand out from the competition. You don’t have much time to win the interest of a potential buyer, therefore, your presentation should be impressive. And if you have read this sentence, then, most likely, you are familiar with this problem and you are looking for a solution. Well, you came to the right place. We are VisEngine Digital Solutions and we know exactly what you need.
If your company needs CGI, you needn’t have a full-time visualizer. It is much more effective to cover this need with the help of specialized companies. You can be sure of the service quality, lead time and high professionalism. 3D visualization studios not only have all the necessary technical support to perform the work, but also, most importantly, have a variety of narrow specialists with whom it is real to achieve any of the goals. Whether it’s interior visualization or exterior visualization, or both, 3D artists use their strengths to achieve their goals as effectively as possible.
Let us occasionally mention what does this field offer us and how it can be used in many ways.
1. Static 3D visualization
The foundation of foundations and an indispensable assistant for many purposes, whether you are an architect, designer or real estate company. These are perfectly photorealistic images that are able to demonstrate any concept and embody the boldest idea. Also, if the project requires it, you can move away from absolute realism and add atmosphere to the image. In this case, you are not just telling a story, but visualizing a dream.
Exterior or interior, static rendering is a necessary base. And while we say that this type of 3D visualization is a starting point, it doesn’t make it “simple” or diminish its significance. The versatility and breadth of its applications make it an indispensable tool for anyone working in the fields of design and architecture.
2. 3D walkthrough / fly-through animation
A great way to “immerse” the viewer in the environment of the project. Give him a virtual tour, guiding him via rooms. The main advantage of this service is that you can impose appropriate atmospheric music on the video, add textual information, demonstrate some visual effects not available for statics, such as turning on / off lights, cabinets opening, furniture transformation.
And since video content is currently experiencing the peak of its popularity, CG walk- / fly-through is a mega topical marketing tool for various platforms.
3. 360 3D Virtual Tour
If we revive the static CGI a little, we will get a 3D Virtual Tour. An interactive and exciting type of presentation that allows you to not just see the interior of the room from a certain angle, but to look around. As a bonus (actually an auxiliary element), as a user you can see the 2D plan of the room and the points of view marked on it. The ideal tool for the presentation of apartments, namely planning and interior design. You are literally blurring the line between imagination and reality, but you are doing it practically and technically verified. Great service for those who do not want to guess.
4. Real-time VR tour
Absolutely immersive technology. Only reality is more interactive. You can literally look around and walk through the rooms. And if the developer has provided, you will become not just a passive observer, but also an active participant in space. The only disadvantage of the service is that the price for it is significantly higher than for previous services. However, if you are engaged in luxury real estate, the spent investment pays off.
If you are still hesitant about which of the services will be most useful for you, our managers will provide you with comprehensive information and help you choose the most effective solution. Hopefully, this article was not only useful in terms of information, but also inspired you to try 3D services, because no matter which way you look, the benefits of architectural visualization are obvious.
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