5 Types of Architectural 3D Rendering Products: What's the Best One for You?

3D Visualization in the field of architecture is not just gaining popularity, it has long been an integral part of marketing strategies. Having established itself as a reliable tool for sales among digital materials, CGI continues to develop as a new, more effective way of real estate presenting.

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Nowadays, winning and retaining a customer is not an easy task. Interior design and real estate are no exception. Every effort should be made to attract the attention of a customer oversaturated with information. And the first thing to do is to stand out from the competition. You don’t have much time to win the interest of a potential buyer, therefore, your presentation should be impressive. And if you have read this sentence, then, most likely, you are familiar with this problem and you are looking for a solution. Well, you came to the right place. We are VisEngine Digital Solutions and we know exactly what you need.

If your company needs any types of architectural rendering, you needn’t have a full-time visualizer. It is much more effective to cover this need with the help of specialized companies. You can be sure of the service quality, lead time and high professionalism. 3D visualization studios not only have all the necessary technical support to perform the work, but also, most importantly, have a variety of narrow specialists with whom it is real to achieve any of the goals. Whether it’s interior visualization or exterior visualization, or both, 3D artists use their strengths to achieve their goals as effectively as possible.

Let us occasionally mention what does this field offer us and how it can be used in many ways.

1. Static 3D Visualization

The foundation of foundations and an indispensable assistant for many purposes, whether you are an architect, designer or real estate company. These are perfectly photorealistic images that are able to demonstrate any concept and embody the boldest idea. Also, if the architectural project requires it, you can move away from absolute realism and add atmosphere to the image. In this case, you are not just telling a story, but visualizing a dream.

Exterior or interior, static rendering – types of 3D rendering is a necessary base. And while we say that this type of 3D visualization is a starting point, it doesn’t make it “simple” or diminish its significance. The versatility and breadth of its applications make it an indispensable tool for anyone working in the fields of design and architecture.

For example highly realistic exterior rendering is an excellent visual tool for architectural presentations. They allow a brilliant demonstration of any building, even if its design is under development. With this type of 3D rendering, you can effectively present your projects to customers, showcase design concepts, regularly update your professional portfolio, and fill social media profiles with spectacular quality content. Depending on which features you want to highlight, you can select a lookout point:

– 3D birds-eye view visualization

– Street/human eye level

– Close-up render

– Ground level rendering

Interior 3D Visualization is helpful for both interior designers and architects. It is a great tool that allows you to get photorealistic images of your ideas, make corrections following the customer’s wishes, and demonstrate different design concepts. Also, this type of CGI allows you to display the exact arrangement of furniture, decor, and used materials that designers will use according to the size and layout of the rooms. 3D interior renderings are an indispensable element of presentation and marketing for both residential and commercial projects.

2. 3D Floor Plan

A 3D floor plan is another way to show housing planning, but unlike a 2D plan, it demonstrates a project with a whole new level of clarity and is one of the first steps in building a house, renovating, or creating an interior. It allows you to evaluate the dimensions of the room, gives a general understanding of the space, convenience, and functionality. It also demonstrates the possible furniture placement, allowing you to start selling the building before it is finished.

3. 3D Animation

This type of architectural 3D rendering takes any architectural presentation or interior design to a new level. Such a tool allows you to dynamically show the exterior from a bird’s eye view and unique details of the project’s interior. Thanks to changes in camera position, soundtrack, and visual effects, any presentation will get its unique atmosphere, making it unforgettable and exciting. In addition, it is an excellent material for social media promos, especially considering that short videos are becoming more popular and have better coverage.

CGI walk- / fly-through is a mega topical marketing tool for various platforms. A great way to “immerse” the viewer in the environment of the project. Give him a virtual tour, guiding him via rooms. The main advantage of this service is that you can impose appropriate atmospheric music on the video, add textual information, demonstrate some visual effects not available for statics, such as turning on / off lights, cabinets opening, furniture transformation.

4. 360 3D Virtual Tour

If we revive the static CGI a little, we will get a 3D Virtual Tour. An interactive and exciting type of presentation that allows you to not just see the interior of the room from a certain angle, but to look around and have an immersive experience. As a bonus (actually an auxiliary element), as a user you can see the 2D plan of the room and the points of view marked on it. It means the viewer can click on the so-called hot spot to move around the room or the house. Real estate agents and developers mostly use this type of architectural rendering to pre-sell properties under construction.

The ideal tool for the presentation of apartments, namely planning and interior design. A 3D VR tour can showcase detailed space planning and, at the same time, a sample interior design solution to help buyers imagine their life in the place and feel more confident about buying. You are literally blurring the line between imagination and reality, but you are doing it practically and technically verified. Great service for those who do not want to guess.

5. Real-time VR Tour

Absolutely immersive technology. Only reality is more interactive. You can literally look around and walk through the rooms. And if the developer has provided, you will become not just a passive observer, but also an active participant in space. The only disadvantage of the service is that the price for it is significantly higher than for previous services. However, if you are engaged in luxury real estate, the spent investment pays off.

If you are still hesitant about which types of real estate rendering services will be most useful for you, our managers will provide you with comprehensive information and help you choose the most effective solution. Hopefully, this article was not only useful in terms of information, but also inspired you to try 3D services, because no matter which way you look, the benefits of architectural visualization are obvious.


Architectural rendering is the process of creating a visual representation of an architectural design using 3D modeling software. It allows architects, designers, and clients to visualize and understand how a space will look before it is built. them.

There are five main types of architectural 3D rendering: exterior rendering, interior rendering, aerial rendering, panorama rendering, and virtual reality rendering. Each type offers a unique way to showcase the architectural design.

Architectural 3D rendering is a useful tool for architects and designers as it allows them to visualize and communicate their design ideas more effectively. It helps to identify design issues, showcase different materials and lighting options, and present the overall concept to clients in a realistic and engaging manner.

Clients benefit from architectural 3D rendering services by being able to visualize and understand the proposed design before construction begins. It allows them to make informed decisions, provide feedback, and ensure that the final result matches their expectations. It also helps clients to market and promote their projects more effectively.

Photorealistic 3D rendering is achieved through careful attention to detail in terms of lighting, texture, and materials. Advanced rendering techniques and software are used to create highly realistic images that closely resemble the finished project. It involves simulating natural lighting conditions and using accurate material representations.

The best type of architectural rendering depends on the specific requirements of the project and the intended use of the visual representation. Each rendering type has its advantages, and the choice should be based on the desired outcome, target audience, and project objectives. Consulting with a professional 3D rendering service provider can help determine the most suitable type for a specific project.

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