AR is rapidly growing in popularity because it brings elements of the virtual world, into our real world, thus enhancing the things we see, hear and feel. The application of technology is impossible without using an additional device: a mobile phone on which you install the mobile app, a tablet or a laptop — the AR is located between the real world and the virtual world.
BE ONE OF THE PIONEERS TO INCORPORATE AR ELEMENTS IN YOUR PRESENTATIONS AND PROMOTIONAL MATERIALS, THAT WILL SURELY MAKE YOU STAND OUT FROM THE CROWD AND CREATE A MEMORABLE COMPANY IMAGE.
This is quite understandable since it is not the “reality” that is increased but rather our own perception. Unlike Virtual Reality, Augmented Reality does not require a completely virtual environment, but uses the already existing space and simply complements it with virtual information.
As both virtual and real worlds harmoniously coexist, users of AR experience get a new and improved reality where virtual information is used as a tool to provide assistance in everyday human activities.
The key point is that the information provided is highly topical and relevant to what you are doing. There are several techniques for Augmented Reality. The bottom line is to locate the virtual in relation to the real world. It is a question of constructing a representation to present to the user, where the two worlds are seen according to the same perspective. While 3D use is on the rise and numerous companies experiment with its various types, we offer you to go a bit further and get distinguished with an even more cutting-edge technology of Augmented Reality.
Augmented Reality creation involves adding digital options to elements of physical environment in such a way that the information about the environment and its objects is overlaid on the real world, which makes it possible for the user to look through and around artificial objects, spot the location of both physical and simulated items with the use of sensors and markers.
Utilization of this technique requires smartphone or tablet through which you actually view the real world and which displays the elements of Augmented Reality. Though this technology is actively used mostly in gaming so far, it has an enormous potential for application in many additional areas. So be one of the pioneers to incorporate AR elements in your presentations and promotional materials, that will surely make you stand out from the crowd and create a memorable company image.
A large amount of applications that should help people to carry out their work tasks are now being developed. Technologies are actively used for product presentations in various fields, from accessories and interior items to real estate and architectural projects of the future. After all, this is a unique opportunity to see and visit places which in present time exist only as ideas, drawings or schemes.
Industries, where the technology of Augmented Reality is already being actively used:
– Culture and art
– Social networks
– AR as a marketing advantage
– Science and technology
With the help of modern technologies VisEngine is connecting the physical world of things and the digital world of devices.