Architectural CGI is no longer considered something exotic for the industry; its effectiveness has been proven, so it has become a reliable tool for marketing purposes. However, the best photorealistic renders, which are confused with photos, are distinguished by details. Read on to find out what you should pay attention to achieve a brilliant result.
Key Details of Professionally Created Architectural 3D Images that Every Architect Should Know
Architectural 3D visualizations have become an indispensable tool for architects and development companies, turning real estate showings into impressive presentations that convey all the details of the project. The use of CGI is often a strategic step, as these images will be used not only in presentations but also for marketing and promotional materials. Therefore, of course, every architectural and development company is interested in getting the best result.
At this stage, the problem arises in choosing an outsourced CGI contractor that can provide high-quality visualization on time, which will 100% convey the customer’s vision. Due to the popularity of 3D visualization, there are many large and small companies that offer their services in different price categories and styles. However, discerning architects will be able to evaluate the portfolio based on five important indicators that distinguish a professionally created CGI product from mediocre analogues.
1. Accuracy and realism in the details
The devil is in the details, and minor discrepancies with the laws of physics can spoil the impression of architectural 3D images and make them look artificial. If a seemingly well-done rendering gives you the feeling that something isn’t quite right, it’s worth checking:
- Shadows: Well-crafted shadows show realistic proportions, direction, and shading. In a good rendering, shadows should look as natural as if they were a photo.
- Reflections: Attention to detail in reflections, especially in mirrors, windows, and smaller reflective surfaces, increases the credibility and authenticity of the scene.
- Ergonomics: a thoughtful approach to details such as the height of door handles and the logical arrangement of furniture ensures a realistic and functional depiction of the interior.
2. A coherent story
The best architectural 3D images transcend simple visual perception by telling a well-thought-out story, without details or irrelevant objects. All elements of the visualization should be interconnected and make sense of the overall concept, where each element fits seamlessly into the overall composition. Key elements include:
- Seasonal and temporal consistency: weather conditions, vegetation, and lighting should harmoniously reflect the time of year and time of day, adding depth and realism.
- Specific terrain details: Careful research of terrain features, such as signage, vegetation types, and clothing styles, contributes to the authenticity of the scene.
- Consistency of style and decor: the rendering should maintain consistency in exterior or interior styles, materials, and decorative elements, avoiding inappropriate details.
3. Aesthetic and balanced composition
Like any work of visual art, a realistic 3D visualization requires careful and balanced composition, both for interior and exterior. The composition should include:
- A clear compositional center: a recognizable focal point that immediately draws attention by leading the viewer’s eye through the scene.
- Visual accents: Elements strategically highlighted through color, contrast, or shape to emphasize the benefits of the project, creating a visually appealing experience.
- Visual balance: regardless of symmetry or asymmetry, the image should maintain balance, avoiding overly empty or cluttered areas that can detract from the overall effect.
- Logical placement of objects: no object should look like it was placed there by accident.
4. Realism and "imperfections"
Real life is imperfect, so it should be reflected in renderings. This is exactly the case when imperfections are not a flaw, but a proof of real life. To make CGI convincing:
- Avoid neat lines: a slightly imperfect arrangement of furniture or decor “to match the line” adds life and interest to the composition, without sterility and a taste of artificiality.
- Ensure that there are no repetitions: objects should not look copied. No two trees are alike in real life, so they have no place in 3D visualization.
- Add small imperfections: small details, such as dirt or wrinkles in the fabric, create a more authentic and vivid atmosphere, increasing the realism of the visualization.
5. Use of modern trends
An experienced 3D artist understands that technical skill alone is not enough to complete a task brilliantly. It is also important to keep up with modern design and visualization trends, hone your software skills, and skillfully apply your knowledge in practice.
Thus, to leave a lasting impression, architectural 3D visualizations must be technically accurate, realistic, and dynamic. An experienced 3D artist “tells a story” with his or her renderings. And in order to create a visually appealing composition, he/she is not afraid to add natural “imperfections” to the image and stays abreast of the latest design trends. These factors contribute to the creation of impressive architectural 3D visualizations that effectively convey the architect’s vision and meet their marketing goals.
Get in Touch
Drop us a line or give us a ring. We love to hear from you!
