Today, if you want to achieve great results in your business, it’s not enough to provide a high quality service or product. The market is overwhelmed with players, and customers have the wildest choice ever to select from. Undoubtedly, real estate is not an exception: if you don’t make efforts to communicate with your potential customers and promote your business, you risk being left far behind your rivals. That’s why you should do your best to let the world know about your amazing property on sale. In other words, you need to tailor a viable marketing strategy to get closer to your customers and beat your competitors.
Top Real Estate Marketing Tools
With the right real estate marketing plan, you’ll get peace of mind, speed of sale and maximum revenue. Luckily, there is an impressive array of marketing tools for realtors that help raise brand awareness, boost lead generation and drive new customers. So what tools do real estate agents use? Let’s jump right in!
1. Virtual Tours
It’s the 21st century, and no wonder that tools for real estate agents have gone further than just engaging the audience with photos and texts. Undoubtedly, Virtual Tours have revolutionized the way in which the real estate industry interacts with potential customers.
VR tours enable you to present your product in a more attractive and explorable manner than using photos. And, what is even more amazing, you can employ virtual tours to promote property that is not yet finished. Since the property does not exist, you can take any photos of it. But today, it’s not a reason to put off your marketing efforts. VR software experts like VisEngine Digital Solutions develop computer generated images to create a realistic 3D property presentation.
A cutting-edge 360 Virtual Tour for Real Estate can feature not only detailed exterior and interior views, but also window views or even drone footages. Incredible, right?
Without any doubt, VR tours are a highly efficient solution for real estate marketing. You can embed a virtual tour into any section of your website or, alternatively, place it on one of the landing pages. VR tours can run on any mobile or desktop device. What is more, you can personalise your tour with a custom UI by adding features like call-to-action, infographics or a custom menu.
Please follow the Link to check VisEngine 360 3D VR tours.
2. Social Media
It’s not a secret that the world has gone crazy with social media. As reported by Statista, in July 2020, the number of active social media users reached incredible 3.96 billion, and this number has been projected to increase to almost 4.41 billion in 2025. So why not leverage the opportunities social media can offer to your business? Create your pages on Facebook and Twitter to interact with users, share your news, and of course, promote your properties.
For real estate, visual content has a huge potential, so don’t hesitate to set up an account on Instagram and Pinterest and post beautiful pics of the property. People love that!
However, to achieve the most amazing results in social media marketing, you need to couple your Facebook or Instagram with another essential real estate agent tool – social media management software. These guys help you automate the bulk of your social media postings. They schedule the content so that your posts are published at times with the highest engagement. In addition, such apps usually have some helpful extra features: they provide analytics to see which posts have the biggest impact, or help you discover trending Instagram hashtags. The most popular examples include Hootsuite, Buffer, and Tailwind.
Finally, don’t forget to add social sharing buttons to property pages. People like sharing pics with their friends and family, so why not take advantage of it and engage more clients?
3. A Good-Looking Website
It’s a no-brainer that when people want to know more about you, they will first visit your website, and only after that, your office. A website is a highly efficient realtor marketing tool if approached properly. Tailor a website that will reflect your business concept, take care that it’s user-friendly and easy to navigate. Your website should also offer convenient ways to get in touch with you, by phone or by text.
Not to mention, many marketers use testimonials from the former clients as one of the highly efficient real estate sales tools, so don’t miss a chance and make them visible on your website.
Actually, it usually takes a team of tech experts to create a powerful website, and it comes at a price as well. Still, if you’re a bit more tech savvy, you can create a website with the help of free tools such as WordPress.
4. Tools for Creating Competitive Content
Now when you know how important social media and a website are in this digitally-powered world, it’s time to talk about content. You need quality content to engage users, to make them want to look at your awesome photos over and over, and read your posts till the very end.
Good visual content has always been among the best real estate marketing tools. For engaging social media posts, you’ll need attractive pictures to drive attention of the users. Today, multiple image stock services offer you millions of images. Great news is that lots of them are royalty-free. However, if you want high resolution pics and more unique stuff, you’ll have to pay for images. Unsplash, Pixabay, Stockvault, Pexels and others are among the top rated stock photo websites.
Let’s step a bit aside from the digital world. Like a few decades ago, a realtor needs to hire a professional photographer, because it’s absolutely vital to have gorgeous photos of your properties.
Not to mention, you might need image editing tools to create visually stunning graphics for your website and social media channels. For instance, you can take advantage of the legendary Adobe Photoshop that enables editing images and producing professional-looking designs both for online use and print. Yet, since Photoshop is a professional tool, it demands considerable skills. Alternatively, there are more straightforward and user-friendly options like Canva that make graphic design easy for inexperienced users.
Apart from engaging pics, you’ll need powerful texts for your blog and social media pages. If you’re not a kind of creative writer, don’t panic: there are numerous services where you can hire pro copywriters, like Upwork or Fiverr.
5. Email Marketing
Despite the growing number of ways to keep in touch with your current and potential customers, email remains one of the most beloved real estate agent marketing tools. Send your email subscribers the information they might be looking for. These can include announcements about upcoming open houses, new developments, or news about seminars. Just keep in mind that you should segment your subscribers based on their location, if your services cover different areas. Make sure that you deliver content that will help your clients take the appropriate next step. Sure, it’s a good idea to use the previously mentioned tools for scheduling your emails and visually enhancing their content.
6. Online Advertising
Admittedly, running ads is one of the best online marketing solutions. It is a perfect option if you want to reach audiences that are interested in the products and services you offer. Among various industries, real estate has a great potential to leverage online advertising. For instance, you can launch a Google Ads PPC campaign or take advantage of paid Facebook ads. These options have plenty of targeting features to make sure that you’re only paying to drive your target audiences.
7. Hosting a Webinar
Among realtors marketing tools, webinars are becoming increasingly popular. Webinars offer new ways to develop your brand and attract audiences by sharing helpful information. The major advantage of a webinar is that it doesn’t cost a fortune to set up and run, and the host doesn’t have to be a tech savvy person to make it happen. In addition, webinars offer an active, real-time way to engage.
Keep in mind that great webinars teach participants something useful. For instance, you can host a webinar covering the most popular questions and answers for first-time home buyers, or giving advice on how to prepare your home to sell.
There’s a number of platforms where you can hold your webinar:
ClickMeeting, Zoom, YouTube Live, Facebook Live and more. Each of them works in a slightly different way, however, the process is similar: you set up the webinar and get a link that the participants will use to join.
8. SMS Texting
Texting remains one of the most popular real estate agents tools. Why? Text message marketing offers you a perfect channel to connect with prospective buyers quickly and reliably, being an effective way to boost lead generation. What’s more, millennials, who represent a greater part of the modern workforce, prefer texting to phone calls, as reported by Forbes. In marketing, it’s undoubtedly essential to direct communication along generation lines. So don’t hesitate to include text message marketing into the array of your real estate marketing tools. To streamline your texting strategy, you’ll need apps that schedule texts, send bulk messages for new listings or open house details, create SMS polls, drip campaigns, and more.
9. Branding
Folks adore cute little things like drink koozies, notebooks, keyholders or pens. Why not take advantage of this and raise your brand awareness? It’s a great idea to get your logo on that kind of stuff and give out some branded freebies at local events.
To Wrap it Up
All in all, you need a combination of options to maximize your promotional efforts. It doesn’t matter whether you are a real estate investor or a business owner — it’s vital to capitalize on each and every of your resources. Choose the best real estate marketing tools that will meet your business needs and achieve great results.
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