2. Lower Risks
Another reason for using interactive sales tools is that they are (in most situations) less risky to create than going ahead and investing the time and effort in creating a prototype. For example, it would be must easier to create a 3D model of a new car model than to go ahead and build it from the ground up. If the sale is not successful, the only thing that has been wasted is the time (and possibly a small amount of money) invested in creating the virtual model. This is typically much less than what would have been required to build a real-life model.