360 3D Virtual Tour for Real Estate
360 3D Panoramic Tour for Real Estate
Virtual Reality Tours for Off-plan Property Sales
Combining reality and fantasy or immersing into the virtual world seemed impossible until recently, but today Virtual Reality is rather close to us in our daily lives. In one way or another, you must have encountered VR, perhaps without even realizing it.
Virtual Reality for real estate marketing is nothing new, especially to specialists working in the field of 3D technology. Nevertheless, we are still struck by the fact how unusual something can be created with the help of computer technologies. Perhaps, it is because we still admire how accurate and detailed CGI can be, as often visuals are so close to reality that they are difficult to distinguish from photographs. This is precisely one of the main advantages of 3D visualizations – we are confident that we see a photograph, which is actually not true. Virtual Reality technology in the real estate industry will change your perception of architectural 3D visualization.

3D Virtual Reality Tours / Panoramic 3D Tours / 360° Panoramic Tours
Basically, all virtual reality real estate tours may be subdivided into two categories – those for already built and for off-plan or unbuilt property. If we talk about the former, here the special kind of photography is used and then the images are linked together for the seamless VR experience.
As for the 3D Virtual Reality tours for the off-plan real estate, it consists of several main steps. As the property does not exist, there is no possibility of taking any kind photos of it. First of all, we need to develop Computer Generated Images (or CGI) in 360 degrees and stitch them all together between different viewpoints.

Optimized for All Devices
Features of 3D Virtual Reality tours for Real Estate Marketing
There are several modes within Virtual Reality home tour between which you are able to switch:
- Exterior 360 space
- Interior 360 space
- Window view – real environment
- Window view – drone/camera real footage could be integrated
- Walk-through between the 360 hotspots
Apart from these features, you have the opportunity to:
- Embed VR house tour into any section of a website or open it in a new tab
- No special device needed. Virtual property tour could run on any mobile or desktop device
- Personalise VR property tour with custom user interface – add UI buttons, call-to-action info-graphics, custom menu
- Show a floor plan, where you are presently located
- Show the view angle with location on a floor plan
This Property is Still under Construction but it Looks so Realistic!
Advantages of 3D Virtual Tours for realtors:
- 360 immersive property presentation
- Present your property with 100% realism and space perception
- No need to travel to the actual site
- Could be viewed with VR glass using any mobile phone
- Easy to integrate
- Immerse your potential property buyer while presenting real estate
What project inputs have to be provided to develop 3D Virtual Reality Tours for off-plan real estate
Usually, we would require the following inputs from our clients:
- Architectural drawings – floor plans and elevations (.DWG)
- Information on interior (selection of furniture, finishes etc) and exterior (surroundings and landscape specifications etc)
- Window view: drone/camera footage or to develop exterior window view as computer generated environment
- Basic information on property units: size, types, description, etc.
- UI/UX guidelines (corporate branding), type of navigation and requirements on user flow (if any)
Frequently Asked Questions about 360 3D Virtual Tours
First of all, we would require an initial package with inputs from the client, which include architectural drawings and detailed information on interior and exterior (surroundings and landscape specifications etc). After that we create all the 3D objects and visual elements, i.e., furniture, textures, materials and finishes and approve them with the client. The next step would be to combine all these components and sew the separate scenes into a seamless VR environment. Before this point, it is very important to have the client’s final approval on all of the objects, because later on it will be much more difficult to make any changes to them.
Yes, the interface as well as all the visual presentation can be fully changed to meet the corporate needs of the client.
Here are several factors that influence the timescales: – The scope of the project – The complexity of the elements to be modelled and rendered – The speed of receiving the client’s feedback After receiving the final approval on the panoramic points and overall design, we need app. 2-5 working days to provide the finalized version of the property 360 Virtual Tour.
Yes, a panoramic 3D tour can be easily viewed through VR glasses or headset straight from the browser.
The pricing of a real estate VR Tour varies depending on the complexity of a task, and is available on demand once you provide us with the initial information on the project.
You can easily move from space to space by clicking the navigation points. You can also move within one space and rotate the camera to have a better look around – all these actions are performed with the help of your computer mouse or using keyboard arrows. For a quick transition to another location, use an easily accessible 3D floor plan that will transfer you to the desired room in a blink of an eye.
You Should Try It Out
Check how a sample 360 VR Tour works on your device: computer, tablet or smartphone
Showcase properties under construction
No need to travel to the actual site
Simulate real house walkthrough
Window view – drone / camera real footage
Share property VR tours on social media
Generate more sales leads
Real-time Rendering VR Tours
Basically, this is very similar to an animation which is rendered so quickly that it appears as if it is being produced in real time, but with the ability to travel anywhere within virtual space. Each image is rendered in less than 1/30th per second. When user input can be analyzed and responded to so promptly, it creates a really interesting experience of interaction in real time.
Forget about being a passive observer of a 3D animation video – with Real-time VR Tour you are able to move around, open and close doors and windows, turn on/off the light and other in real time.
Real-time Rendering VR Tours
Basically, this is very similar to an animation which is rendered so quickly that it appears as if it is being produced in real time, but with the ability to travel anywhere within virtual space. Each image is rendered in less than 1/30th per second. When user input can be analyzed and responded to so promptly, it creates a really interesting experience of interaction in real time.
Forget about being a passive observer of a 3D animation video – with Real-time VR Tour you are able to move around, open and close doors and windows, turn on/off the light and other in real time.
Advantages of Real-time Rendering VR Tours for realtors
Apart from sharing the advantages of 3D VR tours, Real-time rendering VR tours also offer some interesting additional features, such as
- Interaction with the interface of the application in real time
- No need to stick to the hotspots. You literally have full freedom of navigation within virtual 3D scenes
- It is possible to change finishes on different items within 3D scenes
- Make day or night time options of the virtual reality space
- Open drawers, doors, water tap, turn on/off the light
What project inputs have to be provided to develop Real-time Rendering VR Tours?
The main list of inputs we require to start working on your Virtual Reality Application is comprised of:
- Platform preferences (MacOS, Windows, iOS, Android)
- Masterplan architectural drawings
- Floor plans and elevations (.DWG)
- Information on interior (selection of furniture, finishes etc) and exterior (surroundings and landscape specifications etc)
- UI/UX design guidelines (corporate branding), type of navigation and requirements on the user flow (if any)
What are the development stages of Real-time Rendering VR Tour?
Real-time Rendering Virtual Reality tours comprise the following main stages:
- 3D model development
- Setting up virtual environment (3D model and view transformation, lighting, projection, clipping and screen mapping)
- Rasterization (applying colour and turning graphic elements into pixels or picture elements)
- User interface development for the Application (generating 3D scenes)
- 3D scene integration into the Application
- Adjusting navigation and Virtual Reality controls
What are the platforms and hardware for Real-time Rendering VR Tour?
There are multiple platforms for creating this technology, however, the two most popular nowadays would probably be Unity and Unreal Engine.
Real-time rendering VR Tours can be run on Windows / Mac OS for desktop and iOS / Android for mobile devices.
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