Today, architectural 3D visualization has reached a new level, when 3D renderings have become an indispensable tool for architects, designers, and even marketers. The use of photorealistic 3D visualizations not only makes projects attractive, but also allows you to clearly demonstrate the concept of the future object. This is especially true when it comes to exterior renders – places where nature and architecture merge into a single whole. In this article, we’ll look at how to create successful 3D renders of outdoor spaces that are mesmerizing, attract the attention of customers, and contribute to the successful implementation of projects.
Exterior CGI is of particular importance in architecture, as it creates the first impression of a building or complex. The way a building’s facade, garden, terrace, or park looks affects the overall perception of the project. Photorealistic 3D visualization allows you to show these elements from the best angle, in the context of the environment, taking into account lighting, weather conditions, and time of day. But in addition to the exterior of the building, there is often a need to demonstrate what the areas where people will spend their time will look like: swimming pools, gazebos, BBQ areas, playgrounds. After all, when buying or building a house, people want to be not only inside the house.
But why have 3D renders become so popular and necessary? The answer is simple. They make it possible to demonstrate the future project in the smallest detail, which allows potential customers not only to imagine but also to literally “feel” its atmosphere. This is especially important when working with landscape areas, terraces, swimming pools, and other elements of the external environment, where the integration of architecture with nature plays a key role.