Service: Interactive 3D Masterplan
Client: Sobha Realty
Location: Dubai, UAE
In the world of development, it is not only architecture that matters, but also how it is presented. For the premium Sobha One complex in Dubai, the VisEngine team developed an Interactive 3D Masterplan — online access, 360 3D virtual tours, floor plans, and filters for selecting apartments: a tool that turns the process of getting to know real estate into an exciting journey.
In VisEngine’s project portfolio, the interactive 3D master plan for Sobha One has become the new standard: it was our first joint experience with Sobha, which opened the door to the era of visual storytelling in real estate. The task was not just to show the floor plan of the property — we created a real digital complex, accessible online, with 360° 3D virtual tours, filters, and plans that works for both internal sales and external marketing.
Sobha One is a premium residential project in Sobha Hartland, Dubai, located in a picturesque oasis near Downtown. The project encompasses several buildings of varying heights and includes apartments of various layouts. It was important for the company to present the scale, atmosphere, and architectural concept of the project to investors at an early stage.
VisEngine Digital Solutions faced a challenge: how to show the future architecture, its context, functionality, and aesthetic integrity without physical models and costly branding? It was necessary to:
We implemented a browser-accessible master plan that allows users to freely view the space, zone it, select apartments by parameters (area, floor, layout), and immediately view the floor plan. This solution reduces barriers to decision-making and increases conversion.
We integrated the possibility of a virtual walk — through lounge areas, views from the window, and panoramic terraces. The client gets not just pictures, but a feeling of presence.
Each apartment type is supplemented with a floor plan, allowing comparison and filtering by parameters — this saves time for the customer and allows them to focus on relevant offers.
Low engagement, high information density — that’s how this tool is described. Sobha One 3D Masterplan works both as a digital “salesperson” and as a marketing asset, available both in sales office presentations and on the website. The tool demonstrated:
“For us, this was a new level of collaboration: interactivity is the key to modern real estate. The combination of filters, virtual tours, and floor plans made it possible to create a digital showroom that’s available 24/7.” – Team Lead, VisEngine Digital Solutions
VisEngine’s first project with Sobha, the Interactive 3D Masterplan Sobha One, is a case study that proves that when technology works for results, results work for the brand. We don’t just show architecture — we visualize life before it even begins. And that translates into real sales.
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