Another valuable innovation in the real estate industry is 3D visualization. Conceptually, architectural visualization is a digital design process. This approach allows you to create realistic 3D models of objects. Then, using the power of CGI software, these models are turned into photorealistic and highly detailed materials.
3D rendering provides accurate and detailed images that can include a variety of design aspects, be it furniture, lighting, plumbing, custom items, or landscaping.
However, the value of visualization is not only in static images. These materials can be converted to create interactive virtual tours, allowing potential customers to walk around the property and view it from different angles, providing a unique and engaging experience.
Most often, architectural visualization comes in three types:
Interior renderings provide a detailed image of the interior of a property. Such renderings demonstrate the features of the layout and design of each room. In addition, visualizations include various elements such as decoration, furniture, appliances, etc. This allows potential buyers to imagine the functionality and value of the space in more detail.
Exterior renderings typically include the landscaping, surroundings, and architecture of the property. Such renderings allow you to not only demonstrate the appearance of the building, but also highlight features such as patios, gardens, swimming pools, or even how the property will look in different seasons/times of day.
3D floor plans are a bird’s eye view of real estate. These plans combine interior renderings with an overview of the floor plan, allowing for a better understanding of the layout’s features, which is especially valuable for people without an architectural background.