In the era of social media, videos have become not just an important, but a necessary element of any profile. The pages of designers and architects are keeping up with the progress, but they use something even more interesting – 3D architectural animation.
Technological advances have significantly changed many industries, and the field of architecture is no exception. One of the most notable changes is the emergence of photorealistic visualization, thanks to which clients no longer have difficulty guessing what a future building will look like. However, over time, simple 3D renders became commonplace, and this was no longer enough to impress clients. The next step was 3D animation, which proved to be much more influential than expected.
Nowadays, almost every architect uses animated CGI presentations because they have many advantages. Let’s take a look at why 3D animation has become an integral part of architectural presentations, as well as its key features.
There are several main types of 3D animations in architecture, each with its own unique features and applications:
Architects first started using CGI back in the 1990s, but these tools were used for marketing purposes much later, as early versions of 3D renderings were far from photorealistic. But at that time, the process was long and expensive. The active introduction of the technology occurred in the 2010s, when 3D visualization became more affordable, and this led to the widespread use of 3D animation. Many architectural studios began to actively use CGI in their work, as the quality of images became closer to photos, and the time and cost of creating them decreased significantly.
Architects quickly adopted 3D animation because it creates the impression of a real video recording, giving projects the effect of a professional shoot. This is extremely important for architects, as they need to showcase future buildings in the most favorable light. 3D animation with high-quality editing, visual effects, music, and voice acting leaves a lasting impression on customers. In addition, animation allows you to create a deep immersion in space. Customers can get the feeling that they are actually in the building shown in the animation. This makes it possible to emphasize all the key details of the project in detail and create an emotional connection with it.
Another advantage is the ability to show both the exterior and interior of the building at the same time. This ensures the integrity of the presentation and allows you to better understand the project concept. In addition, CGI makes it possible to visualize buildings in different lighting conditions, seasons, and times of day, which is especially useful for presentations.
Not only architects can benefit from 3D animation. Realtors and interior designers are also actively using this tool. In the case of real estate, animated CGI videos help sell properties that have not yet been built or completed. Interior designers also find 3D walkthroughs extremely useful for demonstrating their ideas to clients. They can show every detail of the space and explain how everything will look when the project is completed.
As a result, 3D animation has become an important tool for architectural studios around the world. It allows you to show projects in motion, giving them realism and dynamics, which makes presentations more exciting and convincing. Thanks to this, architects, developers, and designers can successfully implement their projects and captivate customers with unique visuals.
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