Certainly, first and foremost is that you are demonstrating your own product.
Only the best projects, the best samples, the best solutions. Companies are getting thoroughly prepared, selecting what they will actually show. Very often it is not only a product or a service which has been around for some time now, but an entirely new independent concept.
In a way, it is a unique opportunity to brag about your achievements and victories and make a statement – ‘it’s an excellent result but that’s not all there is – just have a look at what else we can do!’
And if usually there are a lot of obstacles on the way from the company to the customer, exhibition is all at once: here’s what we are and what we do. Your company may be hard to find amongst dozens of competitors, your advert may never find its way to the potential client because of ad blockers, your site takes a long time to load because of poor internet connection. In fact, there might be tons of reasons why you haven’t been picked by the customer. But an exhibition is your finest hour! Your potential clients and partners are all next to you, just don’t waste this chance.