Real estate is a highly competitive business, meaning that real estate developers need to put much effort into their marketing strategy to attract new clients and potential investors. Of course, real estate has been disrupted by new technology like a range of other industries. Among the variety of tools used in property marketing, aerial 3D rendering is the most favored one, while it helps to highlight your future building on a grand scale. Plus, it has even more advantages to offer. Let’s take a closer look at aerial 3D rendering and its major benefits.
A Brief Guide to Aerial 3D Rendering
3D Aerial Views Explained
Aerial rendering allows viewers to see residential or commercial spaces to a greater extent. While creating conventional aerial view shots, the photographer sets the camera angle at a high altitude. Basically, 3D architectural aerial renderings are the same thing. The difference is that the artists utilize computer-generated imagery when they create aerial view renderings. With the help of technology, they produce architectural visualization of what the future property will look like. In addition, the opportunities of CGI visualization enable artists to include other buildings and surrounding landscape, providing potential buyers with a full view of the place.
The key feature of aerial rendering is that it shows how the future construction will look from above and outside, which enables visualization of how it will fit into the neighborhood’s current design.
With the 3D rendering technology, architects have more space for creativity. They can try out many options for their future design and produce plenty of its versions in a more efficient way. What is more, aerial 3D views are disrupting customer experience by allowing prospective buyers to view homes and commercial properties any time and from any place.
How Are Aerial 3D Images Created?
The artists use specialized software to produce architectural renderings. First, they make a basic outline of the future object using simple geometric shapes. Then, more details such as lighting and texture are added, making the image look more realistic. Finally, the artist can use some image-processing engines to give even more details to the image.
Aerial 3D Rendering Benefits
1. Aerial rendering helps avoid errors
Without any doubt, using aerial 3D rendering means better quality, as it provides an excellent overview and allows to fix any design flaws in architectural projects at early stages.
2. It drives more potential customers
3D architectural rendering enables architects to present potential clients with a realistic picture of what the property will look like, giving them a decisive competitive edge over businesses that still use ground-level shots. Besides, aerial 3D rendering allows you to advertise early, even before the actual construction process has started.
3. Architectural 3D rendering attracts more investors
It goes without saying that impactful business presentations are critical when pitching to your next project’s potential investors. A photo-realistic 3D bird’s eye view rendering will help you express your idea more accurately. It’s better to see once than hear it a thousand times, right?
4. Aerial view renderings allow to showcase the property in its full size
Property 3D visualization services are the best way to show the actual size of the property, as it’s seen next to surrounding buildings, trees, etc.
5. Bird-eye view renderings demonstrate features that can only be seen from above
Another impressive thing about the aerial 3D rendering for architects is that it allows them to showcase project details that can’t be viewed from the ground level, such as rooftop terraces.
6. 3D rendering for architects helps save cost
3D exterior renderings are more cost-efficient if compared to the traditional real estate marketing tools such as a physical 3D model or a floor plan. The thing is that 3D renderings are easier and less expensive to modify, while printed plans need to be redone after each and every change.
7. 3D images can be easily shared
Finally, 3D renderings are easy to compress and share online, which significantly improves communication between designers, architects, and their clients.
In conclusion, bird’s-eye view 3D rendering offers a range of impressive benefits. It enables property developers to eliminate design flaws, save cost, and create accurate presentations. However, the critical advantage of aerial scene rendering is that it remains a groundbreaking marketing tool.
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