If you are an architect or developer, you understand how important visual materials are for marketing. But how to use them with maximum advantage? Read further in our article about ways to bring visual content to a new level and how to increase its effectiveness.
3D Visualization and Photography: Effective Allies to Achieve the Goal
Marketing materials must be visually appealing and compelling – this is an axiom. Words and descriptions are not enough to attract new customers: the customer wants to see what he can count on, and be sure that you are not offering him a cat in a bag. Here, a variety of visual materials come to the rescue, because it is better to see once than hear a hundred times. To convince potential customers and investors, you can use: drawings, pictures, photos and 3D visualization. What is more appropriate to use?
If we talk about drawings, then, obviously, this is completely dry information that beautifully depicts the technical characteristics (if the client can decipher them), but not the best marketing tool. Agree, it is unlikely that the plan of the house should be posted on the citylight or as an advertising post in social networks. Therefore, we will leave the drawings to engineers and later stages of acquaintance with real estate, when the technical plan is relevant.
Pictures are a good atmospheric addition, but do not carry the information that the customer would like to have when looking at options for future house. This is more of a gift card than an image that speaks eloquently about the house.
Photos are the most obvious way to show the result of your work. However, the design and construction is a long process, so in order to take a photo of the end result it is necessary to wait a while. Showing photos of unfinished construction is a good material to demonstrate the progress of construction and curb the interest of customers, but not the best way to attract potential customers.
3D visualization is a tool that allows you to demonstrate all the benefits of real estate, even at the project design stage. This applies to both the exterior and interior of the building. You will be able to show what the house will look like not only at any stage, but also at any time, season and weather.
Rendering opens up many opportunities and flexible options for creating visual content. Let’s consider them in more detail!
CGI is an inexhaustible source of content
Drawings will interest only your colleagues, it is necessary to wait for the photo, but 3D will be able to perfectly perform the tasks. With visualizations, you can get impressive photorealistic images to promote your project in the early stages. Again, these can be visualizations of future real estate from winning angles, in different lighting at any time of year. You can use renderings to show the expected results of current projects, and photos to show ready ones. So by combining rendering and photography, you can always have enough exciting images to publish.
Mix of photos and renderings
It’s extremely interesting how 3D design turns into a real building, you can engage the audience in the visual story you tell. By sharing first the visualization and then the photos of the construction process, you will allow your subscribers to see how the unfinished construction turns into a beautiful building. This process is not only exciting to watch out of curiosity, but also quite practical – investors will clearly see how their project is being built. And at the end you can proudly demonstrate the visualization and the end result. Photos of your work that look just like the original CGI are impressive and will prove that you can be trusted.
Before and after
If we are talking about reconstructions, the use of visualization and photos can be a great addition to demonstrate how successful the project was. Maybe it was a renovation and you breathed new life into the building, while respecting its history. Or the property owners decided on a decisive reconstruction and the comparison was/became more than impressive.
An unexpected bonus
Did you know that you can effectively combine photos and 3D in one image? And it’s not just a creative mix, but a very practical way to reduce CGI costs and provide incredible realism.
Firstly, if we talk about panoramic images, it is an ideal tool, because artists do not have to recreate the whole area in 3D, you just need to enter the visualization in the panoramic image.
Secondly, you can mix photos and visualizations and thus create an extremely realistic illusion of an existing house. This is especially useful in historical areas, because it allows you to assess how the new building fits the current architectural ensemble.
If you always prefer only one version of visual content, your marketing efforts may be incomplete. By combining CGI with photography, you can tell compelling visual stories to engage your target audience. Together, they can make your promotional materials unsurpassed. With both photos and visuals, you’ll always have plenty of stunning images to share.
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