Benefits of Architectural Rendering During the COVID-19 Pandemic

The COVID-19 pandemic dramatically changed the business landscape. New, unusual circumstances made businesses focus more on digital marketing and transfer their usual interactions with clients to online. Real estate needed technology to help tackle the industry’s major COVID challenge: presenting properties without actual visits effectively. Architectural rendering solved this issue by providing prospective property customers with photorealistic experiences of their future places from the comfort of their homes. 

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Although it has already been around for a while, architectural rendering is more popular during the COVID-19 pandemic than ever before. Fair enough, as it offers enormous advantages to both sides of the home selling process. In this article, we’re taking a closer look at the benefits of architectural rendering in COVID. 

Removing the need to meet in person

One of the essential benefits of architectural rendering during the pandemic is that you don’t need to leave your home at all. Due to the COVID-19 restrictions, it became dangerous for clients to visit multiple properties. Architectural rendering provides an accurate representation of the building, helping perspectives shortlist their favorites for an actual visit, reducing the chances of spreading the disease.

Speaking of the developments under construction, they require frequent meetings to discuss the process. Architectural renders are easy to share online and can be used during online meetings.  


Distance doesn't matter anymore

Your partners or clients can be located on the opposite side of the Earth, but it doesn’t interfere with the project’s success at all. All the participants can access renders from anywhere with an internet connection. Even with closed borders, partners from different countries can use photorealistic visualizations to improve workflows and customer experience.

A colossal talent pool online

When architectural rendering came into the market, it wasn’t as popular as today: a number of architects went on using the conventional pen and paper. However, the younger generation, who are native to the digital world, made them adapt to changes in the industry as the competition was growing. As a result, just before the COVID-19 pandemic struck, the pool of artists working online was sufficient, and it continues to grow. Today, we have a wide choice of architectural visualization studios and freelance artists who can drive spectacular results by combining cutting-edge technology with creativity and skills.

Easy editing

Rendering software allows for quick and easy editing. First of all, this feature is super helpful when you need to make edits in order to correct design flaws. Secondly, it enables you to customize the project quickly based on the client’s comments and come up with the result closest to what the client wants to receive.

Enhanced online marketing

One of the most notable benefits of architectural rendering is that realistic visuals make excellent marketing material, and it’s a no-brainer that quality digital marketing is imperative for your growth during the pandemic. 3D renders are engaging and beautiful to look at. Some people might not even realize that they’re looking at a simulated image and not the real thing.

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All in all, the pandemic has revealed several factors that speak for the importance of architectural rendering. Why important? Architectural rendering allows clients to view projects from their homes and thus tackles the main COVID-19 challenge. In addition, it helps to clearly communicate ideas, make fast edits, and boost your digital marketing efforts.

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