Commercial building rendering is an impressive way to market your property before construction has begun. In addition, 3D architectural visualization offers a range of other advantages to architecture firms, investors, and property owners. In this article, we’re explaining what commercial building rendering is, what benefits it can bring to your commercial project, and more. Let’s dive in.
Everything You Might Want to Know about Commercial Building Rendering
What is commercial building rendering?
Before we move to the rendering construction definition, let us introduce the concept of 3D rendering. In a nutshell, 3D rendering is a photorealistic computer-generated image produced with the help of a three-dimensional computer program. Today, it is possible to render almost any object with unbelievably high accuracy, and sometimes it is impossible to tell the difference between a photo and a 3D rendering.
Commercial building rendering means creating images or videos that showcase the exterior and interior spaces of a commercial property, for example, office buildings, retail stores, restaurants, hotels, warehouses, shopping malls, etc. Architects or 3D artists deliver commercial architectural rendering services with the help of specialized software. Real estate renderings are based on the design documents provided by the client.
Highly photorealistic renderings are widely used by commercial architects, interior designers, hospitality architects, urban designers, and commercial property owners to achieve their business goals.
Reasons to use commercial rendering services
3D commercial building visualization combines artistic design with cutting-edge technology to bring your vision to life before construction has begun. However, apart from the immersive experience they offer, you can reap a number of other great benefits commercial renders provide.
1. It saves time
3D renderings represent commercial building design in the most comprehensive way possible, cutting down on the revisions needed for the project’s approval. In addition, detailed presentation of the property provided by photorealistic CGI significantly reduces the time spent on communicating and understanding design concepts.
2. It's a valuable presentation resource
With high-quality architectural visualization images, you can forget about the bulky physical mock-ups and other conventional pitching tools. 3D renderings not only help customers or investors easily understand the design concept but are also convenient and accessible from anywhere, at any time.
3. It helps spot issues early
In case commercial rendering fails to meet customers’ requirements, it is easier to make changes to the architectural design rendering than to the construction site. As a digital product, 3D rendering can be adjusted as many times as needed until the client is happy with the result, which also means greater customer satisfaction.
4. 3D models are cost-efficient
Computer-generated images are more environmentally friendly and less costly than traditional modeling methods. 3D rendering allows you to edit your design multiple times at a lower cost and eliminate costly errors that can occur in the process of construction.
5. It facilitates communication
Realistic images mean a lot when it comes to communication between all the sides that might be involved: architects, designers, property owners, investors, and clients. Architectural 3D visualization significantly reduces the feedback loop, helps to prevent inconsistencies and agree on an optimal solution.
6. It enables more efficient decision making
The flexibility of 3D renderings comes in handy when a project requires several design versions, and since the versions generally have much in common, most parts can be copied. This allows the decision-maker to compare different versions and make a more informed choice.
7. It's an excellent tool for video marketing
Commercial 3D rendering is a perfect solution for the demonstration of projects. Eye-catching, photorealistic 3D renderings can bring your marketing strategy to a brand-new level.
Most common commercial rendering questions answered
How much does commercial building rendering cost?
The cost of commercial 3D rendering services can vary based on a range of factors.
- complexity of architecture;
- your project goals;
- amount of detail;
- scale of your project;
- number of iterations needed.
Should the images include people?
Including people can make commercial designs even more realistic; however, there are cases when it’s better to allow the construction to speak by itself. If you find it hard to decide whether it’s worth adding people to the rendering, consider the following aspects:
- your target audience;
- whether it is interior or exterior design;
- what kind of emotions you want to arouse.
What time of day is the best for 3D renders?
Time of day is an essential point to consider, as it helps to achieve the appropriate atmosphere of your image. The time of day in your images entirely depends upon the intent of the commercial space, be it a huge shopping center or small commercial building front design. It’s best to showcase an office block in daylight, while a cocktail bar will look better at nighttime.
What information do 3D artists need before they start?
To start the creation of images for your project, a rendering team will typically need the following materials:
- a 3D model of the future construction (if there is one)
- CAD file (or drawing with measurements included)
- material references palette
- reference images that convey the look you want
- landscape specifications
- interior design layout
- other essential details such as colors, finishes, and special features
Should I outsource commercial building rendering?
Basically, you have two options: hiring an in-house team of 3D artists or entrusting your project to an outsourcing animation company. However, outsourcing 3D rendering has some decisive advantages. For starters, it’s cost-efficient: by hiring a rendering studio, you don’t need to invest in costly rendering equipment and software. Next, the rendering experts have appropriate experience and skills to ensure the high quality of 3D images. Finally, turning to a contractor means considerable time savings: you don’t need to waste time and resources creating and managing your team.
Commercial rendering provides a precise, detailed visualization of the project. Due to this digital product’s high precision and flexibility, 3D rendering offers a range of advantages such as easy modifications, saving time and cost, avoiding inconsistencies, and improving communication between the architect, designer, and client.
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