Impressive 3D images require skills, abilities, time for development and input information from the customer. What exactly is needed for the “wow” result, we will tell later.
5 Points of References that Should be Sent for a Perfect 3D Visualization
3D Real Estate Visualization is a great marketing tool, we have talked about many times. Designers and developers often use them as promotional materials to present projects, both exterior and interior. CGIs often look like photos, and qualitative renders are even confused with photos. Therefore, needing impressive 3D images, visualization studios are addressed. This is a guarantee of speed and quality of execution, compliance with the time frame, the ability to delegate work that requires significant resources, equipment and skills.
But in order to perform their work well and meet the needs of the client as much as possible, any professional needs a clearly defined technical task, or a brief from the client. And the more detailed it will be, the better and more in line with expectations will be the end result.
Speaking and describing their wishes, everyone “sees” in his/her imagination a specific picture. Therefore, visual descriptions and references are extremely important in filling out the brief. And the more detailed they are, the faster and more accurate the final render will be. This will save you as a customer, and managers as well as 3D artists from numerous edits, changes and improvements.
What should you send to explain your ideas in the best way?
1. Interior decor and furniture samples
As a customer, you know 100% what interior and furniture objects you would like to use in the visualization (or a separate visualization of the object). Therefore, it would be great if you provide the link to a specific model, or highlight it in another image if the image shows more than one object. It can be any piece of furniture or decor. Knowing the manufacturer and brand of the object, 3D artists can find it in the database of 3D models, or download the model from external resources. If there are none, then they will have to be modeled from scratch, therefore all available details will be useful.
2. An approximate example
Sometimes, the customer does not need to use specific samples of furniture, decor or other materials in 3D visualizations. Therefore, it would be appropriate to provide the examples of images, which would present things visualizers need to focus on. It is also important to indicate which aspects should be used. For example, change only the sofa color, because its model and texture of the upholstery fully meet the requirements. Such an approach significantly saves time for work, because the use of ready-made models requires much less time and effort than the manufacture of non-standard ones. As a nice bonus, the project budget with this approach is also smaller.
3. Texture samples
Photorealism in 3D visualization is what every artist wants, and what the customer would like to see. Therefore, the choice of appropriate textures is extremely important. And to achieve this effect, you should demonstrate the desired effect by sending the appropriate images. These can be links to selected finishing materials, or you can take pictures of them yourself. In some cases, you can even send samples so that artists can literally feel to the touch the sample you have chosen.
Note that if you decide to take photos, make sure that these photos of texture samples are clear and have high resolution. You should also take photos of the same material from several angles to show the color, pattern and other properties of the material, such as gloss, reflectivity etc.
4. Lighting and atmosphere
These parameters set the mood of the whole picture, so they should not be neglected. Cold or warm light, time of day, weather, time of year – all this affects the atmosphere of the render. If you want to demonstrate your specific vision, send images that you like. These do not have to be photos of such interiors, but images that convey the desired mood. In addition, it is likely that in order to achieve an impressive effect, it will be appropriate to use slightly hyperbolized visual effects, and their specific samples will significantly reduce the time to explain preferences, and search for rendering settings that would satisfy the customer.
5. Background view
An appropriate realistic environment of the depicted interior is a necessary component of any 3D rendering. Here we mean the view from the windows, which is somehow present. Usually, for maximum realism, appropriate photographs of the area are selected, or they are made directly for use in a particular project. This is especially true of panoramic 3D images from terraces and balconies. Here you should also take into account the desired time of day, weather, season and, importantly, the height from which the picture was taken.
With such photos, the 3D artist can competently place this image as a view from a window or balcony so as to bring the render as close as possible to reality.
By sending all these examples, you can be sure that your wishes will be heard and implemented as accurately as possible. This will ensure mutual understanding between you, as the customer and the team of 3D visualizers, and, accordingly, the speed and accuracy of the order.