It is unmistakable that the lockdown has affected all spheres of life. ‘Life will not be the same as it was before COVID-19’ – that’s the verdict of most specialists in different areas – and it’s also hard to argue with that. But people’s habits do take some time to change, and shopping is no exception to that.
At the moment when it seems the world has stopped to take some time and see what the future has in store for us, looks like the most demanded feature is the reaction time to the relevant events and readiness to change. There is an urgent need to transform not only oneself, but one’s business as well. ‘If you want to survive, change yourself’ – as sad as it may sound, such slogans have acquired literal meaning.
Certainly, the first wave of change affected companies and businesses which could supply medical professionals and population with means of protection. Having recovered from the first shock, businesses realized that in times of crisis, one should alter the very approach to conducting business and sales, as well as reform their business activities altogether. The fact that people are currently locked up in their own apartments doesn’t mean that they ceased to live and have their needs.