Visual Techniques: A Spectacular Way to Make Reality Brighter

CGI has long gone beyond the primitive and conditional image. Moreover, thanks to the skillful hands of 3D artists, renderings are now difficult to distinguish from photos. But is one hundred percent photorealism always appropriate?

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In the field of design, architecture and real estate 3D is used everywhere and always: concepts, presentations, billboards, catalogs, digital materials. This reliable and convenient tool has become an indispensable assistant, as it allows designers and architects to present their own projects in the most profitable way. Their accuracy is impressive – the viewer is most “immersed” in the environment he sees. It can be a cozy apartment or a wide avenue with skyscrapers. Such universal images were doomed to success – their use gives not only freedom of use, but also an impressive visual effect.

To make the image even more attractive, sometimes 3D visualizers resort to the use of certain visual effects. This allows to give the render a special charm.

But isn’t this a spectator’s deception?

We must clarify that we are completely against deliberate misleading of consumers, because the render is an assistant to designers and developers in presenting their future project. For the consumer, it is a guide and a model. And it is very unfortunate when the real result does not match expectations, and moreover, surprises with striking discrepancies.

But now we are talking about giving the image only those features that make it closer to art. What can visualizers use and what techniques do they use to achieve this?

Selection of foreshortening

If you have been photographed at least once in your life, you know how important the angle from which you are photographed is. Poorly chosen shooting angle can be a nuisance and ruin the best moment. In contrast, the good location of the camera can significantly improve the perception of the object. That is why 3D visualizers are looking for interesting perspectives to make the interior or exterior of the building look its best. Trying different combinations sometimes it is possible to find quite unexpected but effective solutions. And the experience of 3D artists suggests how to do it optimally.

A small change in the angle of inclination, slightly lowered or, conversely, raised camera – and the same building is already playing with new colors.

Use of different seasons and times of day

This is again about how to show the building in the best environment. At such CGI greens are juicy, flowers bloom profusely and there is always good sunny weather. Or the area sparkles with night lights, the streets are filled with warm lanterns light and nightlife is bustling. What’s so extraordinary about that? You are immersed in the atmosphere of the image, which is a little “combed” than reality. Like in the movies. Although, it is possible that reality will exceed your expectations and will look exactly as promised by 3D.

Such images are used to show the viewer what a house will look like at different times. For example, if there is a park nearby, you will intuitively imagine your walk there. In this case, the change of seasons is more appropriate than ever. A high-rise skyscraper with a mirror finish will favorably reflect the clear blue sky, which will seem endless. And a house in the mountains will look like a dream in the winter season.

Game with lighting

Light is one of the most sensitive substances in 3D visualization, which creates incredible effects. Very often it is thanks to the light that the image looks natural and inherent. And even if at first glance you do not notice that with the wrong settings you are guaranteed to start to feel false, although you probably will not immediately understand what’s going on.

With skillfully exposed light you can elevate the CGI image, you will be enchanted by what you see. At the same time, with the wrong settings, even the most beautiful picture will lose some of its attractiveness.


If the beauty is in the details, then the 3D visualizer can paraphrase as “beauty in close-ups”. It is possible to depict a building or its interior for an infinitely long time, but a close-up of some elements adds zest to the whole set of images. You see on them textures, colors, beautiful decorative elements. Everything is exactly as an inquisitive viewer would see. Close-up does not hint, but eloquently calls for the evaluation of unnoticed elements.

A little drama

This is about the visual effect in its purest form. When the 3D artist creates a special atmosphere of the image, sometimes remote from reality, but the picture looks absolutely charming. This is more about the artistic view of the 3D visualizer, but such images are not intended to show the harsh reality to the viewer, but to immerse him/her in the little story-tale.

For example, if you add a parked retro car to an old Parisian building, and the weather is a bit humid and foggy, the story is not about a house that has been renovated and change of the premises functionality. Here you see the Parisian atmosphere and imagine wandering the narrow streets. Well, or something like that.

It is difficult to list all the techniques used by visualizers for their work. In addition, everyone has their own style, technique, as well as the wishes of the customer and the conformity of the desired effect to the image. We have only tried to briefly acquaint you with what techniques can be used to make the 3D rendering not just an image, but a character. Express your wishes and trust the professionals in the realization of your wishes.

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