Real Estate Technology Trends in 2025

Technologies are the main driver of the development of any industry, changing established approaches and ways of interaction between parties.

Developments in recent years are already revolutionizing the real estate industry, from the use of artificial intelligence to analyze data and predict the behavior of potential buyers, to virtual reality home tours, digital platforms, and mobile apps, which make the process of searching and selling a home easier than ever. This forces you to quickly adapt to changes and stay aware of real estate technology trends to remain competitive.

Understanding where the real estate market is now and what trends will shape the industry in the coming years is critical for real estate professionals, allowing them to make informed decisions several steps ahead.

This article will examine the major trends in real estate and technology in 2025, as well as their value for real estate businesses and property owners.

Overview & Forecast of the Real Estate Industry

Today, global real estate assets amount to almost $9 trillion, making the real estate sector one of the largest. The amount of money and assets involved in the industry naturally creates wealth and investment opportunities that boost technology trends in real estate.

Being a highly dynamic market, the real estate industry is susceptible to digitalization and technology. In addition to legal compliance and modernization of traditional systems, modern clients and businesses pay attention to sustainability due to increased concerns about renewable energy.

A special place is also occupied by the demand for the adoption of innovative real estate technology trends, such as virtual reality, blockchain, AI, predictive analytics, big data, smart home solutions, etc. All this is a solid foundation for further development and growth of the industry. Thus, the real estate market is expected to reach $14.5 trillion by 2030, at a CAGR of 6% from 2024 to 2030. Among the most promising markets are North America, Africa, the Middle East, and Asia Pacific.

With active interest in real estate trends among all participants who are in one way or another connected with real estate transactions, the industry is quite open to the introduction and adoption of innovations. In 2025, we can already see how virtual and augmented reality, IoT, AI and ML, drones, green building technology, real estate management software, 3D printing, all-in-one apps, and other innovative developments become quite commonplace. This is not only changing the industry today but also creating space for new real estate tech trends to emerge.

Among the factors shaping the industry are:

New Buyers Group: Millennials and Gen-Z Needs & Preferences

While millennials and people aged 55–75 were previously the leading home buyers, in 2025 the buyer group will begin to include representatives of Generation Z.

Generational change is always accompanied by a revolution in the form of new real estate technology trends since the needs and preferences of young people when it comes to buying a home can be fundamentally different from their parents and grandparents. This means that real estate agents and companies need to adapt to the new reality.

Among the main aspects to consider is that Millennials and Gen-Z are most likely to use the Internet to search for a home and information before making a decision.

According to the National Association of Realtors:

34% of home buyers aged 25 to 33 looked online for properties for sale;
at the same time, 83% used tablets or mobile devices for searching;
the average number of weeks of searches in the 25 to 33 age group is 9 weeks with an average number of homes viewed at 7;

Another essential aspect when we talk about the needs of millennials and Gen-Z is communication. The ability to quickly message to contact the seller/agent regarding a property, ask questions, and book appointments is crucial as young people prefer text to show their interest instead of calls. This way, there is already a significant demand for electronic communication and instant messaging.

In addition to communication, it is also important to consider the goals of the younger generation. For millennials and Gen-Z, the reason for looking for housing is often moving to another city and searching for career opportunities.

When designing a website to attract prospective buyers, there are 3 key factors to keep in mind:

Popular features. Your platform must have the latest features that are in demand now. Not only does this make your visitors stay on your website longer, but it also creates a positive image for your real estate company.
Demonstrate the benefits. The rules of the game have changed. Today, for the younger generation, it is not the size of the house that matters more, but its neighborhood. The area, its features, and lifestyle are often decisive when making a purchasing decision.
Real estate listings. Improve your online listings. They create the first impression, therefore they must be impeccable. It is crucial to understand the financial capabilities of your buyers, offering them the ideal option that could become their dream home.

The Emergence of New Business Models

Because a new group of home buyers have different needs, preferences, and goals, companies and agents must keep up with the times and new real estate industry trends to remain competitive. This naturally leads to the creation of new ways and models of doing business to meet customer expectations.

For example, Amazon and brokerage Realogy have teamed up to create a solution for homebuyers, also known as TurnKey. The purpose of this project is to connect the client and the agent in such a way that the buyer has a say in the purchase. In addition, the solution offers several benefits depending on the amount the buyer spends on the home, such as providing free technologies (TV installation, free smart products, etc.).

Another example of a non-traditional business model is the iBuyer. It makes the home buying/selling process easier by offering an automated valuation model.

Thus, it can be seen that companies, including major players, are increasingly beginning to radically change their approaches to business, offering their clients solutions that competitors do not have, therefore attracting a larger audience of potential customers and increasing the chances of a successful transaction.

Marketplaces Invading the Real Estate Market

Over the past 10 years, marketplaces have become a thing in every industry, and the real estate sector is no exception. Such platforms offer a different business model, acting as an intermediary between the buyer and the seller.

Real estate marketplaces are a new segment in the industry. Using these platforms, users can rent, buy, and book housing. In addition to making search and purchasing processes easier, marketplaces can also offer sharing solutions.

Today, the number of online platforms is actively growing due to the development of the e-commerce sector, when people are increasingly using the Internet to search and buy the things they need. Thus, global marketplace sales are expected to reach $8 trillion by the end of 2025.

This growth and demand for online platforms demonstrate the interest and trust of people. Consequently, the share of closing sales in the real estate marketplace will also grow.

PropTech — the New Real Estate Market Booster

Conceptually, PropTech or Property Technology is the use of information technology to streamline many processes such as research, sales, purchasing, and property management.

Property technology trends are now actively gaining popularity. This is largely due to the fact that companies are looking to increase their value and the best solution is to implement innovative technology into their systems.

PropTech is part of the digitalization of the real estate industry, addressing many of the fundamental issues and challenges of our time.

Among the factors that have the greatest impact on the market are environmental, social, and governance aspects. At the same time, the marketing and rental segments have the greatest potential for the introduction of artificial intelligence. This means that there are all the prerequisites for further implementation and mass adoption of information technologies by real estate businesses. And this market trend is headed by PropTech in many ways.

Top Technology Trends Changing the Real Estate Industry

By understanding where the industry is now and what clients’ needs and expectations are most in demand, we can better analyze existing and predict future real estate technology trends, as well as their impact on the market.

Speaking about trends in 2025, it should be noted that now many of the innovations may be in test mode. In this regard, the success of implementation and mass adoption of a particular technology will directly correlate with the benefits it can bring to customers and businesses.

So, the most promising trends that are taking place in the real estate market now include:

Virtual Reality

If we consider the most recent trends influencing the market, then these are virtual tours. This immersive technology provides a unique experience of walking through a property without physically visiting it.

Virtual property tours provide a range of benefits for both buyers and sellers. Being a detailed copy of a real-life object, a 3D model makes it possible to assess:

the potential of the property;
the functionality of the space;
the design features and value of the object;

For real estate agents and sellers, VR tours are a great tactic to increase your reach with international clients and out-of-town buyers. In addition, investing in VR technology is also an opportunity to save money and time, since there is no need to physically get to the site.

Virtual home tours allow buyers to narrow their list of properties to only those that best suit their needs, preferences, and lifestyle. This is also valuable for sellers as it increases the chances of a successful transaction.

Adding 3D tours to listings provides more information about the property and is a better way to showcase it, which has a positive impact on the speed and price of the sale.

Besides sales, many property managers and short-term rental organizers are also starting to include virtual tours in their listings.

The advantages of VR technology are clear compared to traditional approaches, suggesting that this technology will be widely applied in the future. Thus, Goldman Sachs expects about 1.4 million realtors to use VR by the end of 2025.

At the same time, 3D tours have the greatest impact on unfinished projects. These digital simulations, showing the interior and exterior of a property before it is even built, are a perfect presentation to attract attention and investment. For example, when creating a virtual reality tour with VisEngine, you can enjoy a walk-through of a property in several modes, switching between exterior and interior, window or drone views, and 360 hotspots. All this gives a realistic idea of the potential of the object.

Augmented Reality

Another dynamically developing trend in the real estate industry is augmented reality (AR). This technology involves overlaying computer images onto the real environment, which allows you to explore the object, floor plans, and design features in more detail, as well as receive information about the neighborhood and even see available offers for sale while walking down the street.

Augmented reality greatly enhances the home search and selection process by providing an immersive and interactive experience, while all you need is a smartphone or tablet.

Digital Twins

A digital twin is an exact copy of an object in a virtual environment, showing its features.

This technology is of particular value to construction and development companies. Using this tool, you can create models not only of a building but also of an entire block, which helps predict how the object will fit into the environment, as well as assess the influence of climate, load on supporting structures, energy consumption, etc.

Once construction is completed, digital twins also provide value in property management, helping to optimize maintenance schedules and manage energy efficiency.

Digital twins have a wide range of uses. For example, the Interactive Masterplan Application makes it possible to see surroundings from different viewpoints and obtain all the necessary information regarding the object and environment. This benefits both buyers and agents who can make more effective presentations using realistic replicas of buildings and areas.

Artificial Intelligence

Artificial intelligence is among the major real estate tech trends, changing the way businesses operate.

AI solutions can be used for many tasks, for example:

data analysis;
customer service automation (chatbots, assistants)
creation of pricing policy;
identifying customer needs;
generating valuable recommendations;
determining market trends;

Using AI, agents can identify patterns in buyer behavior, thereby improving marketing strategies to increase reach and conversion. Also, better customer service through virtual assistants and chatbots provides a competitive advantage and saves time.

IoT

The Internet of Things is the introduction of sensors and computing technologies into various items for increased convenience in everyday life.

Smart devices and homes are changing people’s habits right now. Benefits of IoT implementation include:

smart lighting, temperature, locks;
scheduled house cleaning;
parcel delivery;
services on request;
effective property management;
voice commands for the home;

IoT turns homes into interconnected hubs, and all you need is an app and a smartphone.

For agents and sellers, IoT also provides value, increasing a property’s value and desirability.

Blockchain

Blockchain in real estate is a valuable tool for contracts and property registration.

Records entered into the blockchain are immutable, and the technology itself provides unprecedented transparency of transactions between parties.

With the efficiency and security when it comes to managing property rights, as well as smart contracts that are protected from manipulation and are legally binding, blockchain is one of the main innovations that is being actively implemented in almost all areas, including the real estate industry.

Marketing Automation

Automation software and tools are in demand among agents, brokers, and marketers, allowing them to create more effective targeted campaigns and automate routine processes, thereby saving time and resources.

By automating tasks such as email marketing, social media, content distribution, and customer assessment, it is possible to optimize strategies and workflow while increasing ROI and reach, making it perfect for businesses.

Mobile Apps

Since potential buyers most often search for real estate on the Internet, mobile applications are a must-have for agents and companies.

Beyond business, apps provide several valuable benefits to users by satisfying their needs. Property applications typically include:

instant messaging in real-time;
unhindered interaction between the parties;
virtual tours and detailed information about an object;
mortgage calculators and built-in financial tools;
personalized recommendations, change notifications;
tracking transactions and progress;
screening out search results by filters (location, price range, type of property, etc.);

Mobile apps are making the search and purchasing process easier than ever, and this trend will continue to evolve with innovative new features that meet the ever-increasing expectations of modern buyers.

Big Data

Big data analytics provides valuable insights into trends, buyer behavior, and market opportunities.

Such powerful tools provide quick response to changes, informed decisions, and improvement of business processes.

Analyzing big data also gives agents the ability to better understand customer needs, preferences, and pain points. In this way, agents can discover patterns that can then be used to create effective marketing strategies and improve their services to meet clients’ expectations.

Green Building Technology

This trend is a result of the demand for digital systems to track and improve energy consumption.

Green building technology tools enhance performance management capabilities while also reducing carbon emissions.

The value of this trend is that in addition to the benefits of the energy efficiency of the building, it allows buildings to be constructed with minimal impact on the environment during all stages of the building’s life cycle.

CRM Systems

Customer Relationship Management systems solve a number of problems, so it is not surprising why this technology is a trend in the real estate industry.

Using CRM systems, agents and property managers can securely store, track, and manage client and transaction data.

The implementation of CRM software provides several benefits to increase efficiency and profitability, including:

processing requests for the purchase, rental, or maintenance of an object;
optimized communication between the parties involved;
analytics regarding trends and changes in customer behavior;
secure documentation and data storage;
updates and tracking of objects in real-time;

How VisEngine Can Help Keep Up with Real Estate Trends

As an international company with branches in different countries, our team is highly qualified specialists in architectural visualization and information technology.

In providing services to our clients, we strive to create products that allow you to showcase, promote, and sell your properties most effectively.

We constantly study and analyze the market to understand and anticipate its trends, therefore we offer those services that are in demand and meet professional requirements.

By collaborating with our dedicated team, you can be confident in the results and keep up with the latest real estate tech trends to remain competitive and develop your business.

Contact VisEngine to find out how we can bring any of your ideas to life.

Conclusion

The real estate industry is a dynamic market. The constant emergence of technology is changing the way companies do business.

New tools and services are the result of two factors: technological advances and rising customer expectations. To win the competition, a business needs to take into account market tendencies and adopt technological solutions.

Today, a revolution is taking place in the real estate sector that is significantly transforming the industry, from virtual reality and all-in-one mobile applications to predictive analysis systems and drones, the real estate market and the methods of providing services are changing. Consequently, the one who quickly understands what the client wants and what innovative tools can help fulfill their desires will attract more audience and increase conversion.

Frequently asked questions

How is technology transforming the real estate industry?

Technology is changing processes. This often means creating new, atypical business models. However, the greatest impact of innovation is on the parties: sellers and buyers. This is best seen in the way we interact and communicate, which is now much faster and more efficient, allowing less time and effort to be spent on resolving queries and tasks.

What are the leading innovations in the real estate industry?

Today, the most promising trends are solutions based on artificial intelligence, data analytics, 3D virtual tours, and mobile applications.

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Real Estate Technology Trends in 2025

Overview & Forecast of the Real Estate Industry