The most important aspect of project presentation is the visual component. And 3D visualization of the project will help you enhance the effect of perception. The use of photorealistic 3D visualizations can significantly increase the chances of a successful presentation. Therefore, the ability to choose the right type of architectural renderings for a particular project allows you to create truly engaging and convincing presentations.
Presenting architectural projects to clients is a kind of art that every architect has to master. The success of such presentations depends on many factors, including the ability to properly convey your idea and evoke an emotional response from the audience. 3D visualizations can help in this process. They have become a reliable tool to demonstrate your ideas in the most expressive and accurate way. In this article, we’ll look at different types of architectural renders, their advantages, and show you how to use CGI to turn your project into a real work of art.
Architectural renders are divided into two main types: exterior and interior. You can use either type separately from each other, or a combination of them, depending on your purpose. Let’s take a look at these two types and start with exterior visualizations. From the name, it is obvious that they are intended to demonstrate the exterior of a building or complex of buildings. Different types of frames are used for this purpose:
Exterior renders, in turn, can be divided into residential and non-residential.
Residential 3D visualizations are used to demonstrate various types of housing, from private to apartment buildings. This type of architectural visualization allows you to show any project in the best possible light. You can present your concept from different winning angles, providing maximum information for the viewer.
Non-residential exterior renders allow you to show non-residential buildings of any purpose (commercial, industrial, institutional, religious…) in a realistic context. In addition to the building itself, you can show the people who will potentially use this structure. For example, visitors to the mall with packages, or students studying. Such elements bring the presentation to life, fill it with history, and add atmosphere.
As for interior design presentations, the most important thing is to convey the layout of the rooms and the atmosphere of the space. As with exterior CGI, interior CGI has two subtypes: residential and non-residential.
Residential interior renderings are aimed at creating an emotional aspect, as they show the viewer the future home from the inside. In addition, such 3D renders allow you to perfectly convey the convenience and functionality of each room. You can choose the angles that best show the design solutions.
Architectural renders of commercial and other non-residential interiors are aimed at showing what impressions people will get in these spaces and accurately depict your idea and design concept.
In addition to choosing the best angles to depict your project, don’t forget about the details that actually shape the mood of the 3D visualization.
Lighting plays a critical role in creating the atmosphere of both exterior and interior renderings. Not only the realism of the image, but also the emotional response of the viewer depends on its correct choice. For example, soft, warm lighting can create a feeling of coziness and comfort, while cold light emphasizes rigor and professionalism. In exterior visualizations, lighting also determines the overall mood of the scene. Choosing different weather conditions, such as a sunny day, rainy weather, or sunset, can add depth and drama to an image.
The environment is another important element in creating successful architectural renders. Choosing the right environment allows you to emphasize the features of the architecture and enhance its impact on the viewer. For example, a modern residential complex located in an urban environment can be shown against the background of high-rise buildings and roads, which emphasizes its urban style. At the same time, a country house benefits from being surrounded by trees and ponds.
Contextual elements add credibility and realism to renders. They allow you to add life to the scene, making it more convincing and understandable to the viewer. For example, adding people, vehicles, and animals demonstrates how people will interact with architectural spaces in the future, making your project closer to reality.
The use of CGI in architectural projects opens up many opportunities to improve the effectiveness of presentations and marketing campaigns. The right choice of rendering types, attention to detail, and the use of modern technologies allow you to create unsurpassed 3D visualizations that not only impress with their realism but also evoke an emotional response from the viewer. This, in turn, increases the chances of successful project implementation and client satisfaction. Implement CGI in your projects and make sure your presentations leave a lasting impression and achieve your goals.
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