Perhaps the purchase won’t happen right now, but it is during the lockdown period that all the searching and choosing of a desired real estate takes place. Apartments or a house is not an impulse buy. But now a meticulous customer has just enough time to thoroughly examine all the offers.
And real estate market has found its way of responding to this demand. If until this point 3D visualization and walk-through tours of properties were viewed as a good support tool of the industry, they have now become its main driving force.
As there is no possibility to physically visit the site now, the off-plan property for which photorealistic 3D VR tours have already been created and which can be walked through virtually is in pole position, as well as that still under development but already with promotion products. At the same time real estate companies with a more traditional approach received a boost to try new mechanisms of self-presentation to the customers.
Thus, 3D virtual tours suddenly became a life saver for the sphere of real estate.
When the lockdown is over, the choice made during this involuntary confinement at home will determine further actions of the customer. And here the task of real estate agencies will be to demonstrate all the advantages of the potential purchase and win the client’s loyalty in the future.
So, probably, it is a little too soon to speak about the downfall or collapse of the real estate sector in the result of the pandemic and lockdown. Maybe this is the kind of situation that becomes a catalyst for new ideas and implementation of alternative ways of interaction with the customer. That is why it is high time you allowed virtual world into our lives even while staying at home. Especially while staying at home.